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Clean Data & Cross-Market Growth
Dr. Squatch shifted from brand to demand, expanded across 5 international geos, and doubled ROAS on Google—driving 216% growth in non-brand conversions, lowering CAC, and saving 100+ hours/month with automated, cross-market reporting.
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Tyler Morely
Senior Manager Inernational Strategy, Dr. Squatch
results
216%
YoY growth in non-brand transactions
103%
ROAS Growth on Google Ads (Intl YoY)
100+
Reporting Hours Saved
Company
Dr. Squatch
Industry
Consumer Goods
DTC
Scale
Large Scale
Stage
Growth
Dr. Squatch was scaling quickly but needed to shift from brand-led awareness to demand-driven performance. Expanding across five international markets brought new complexity, and fragmented reporting made it hard to see where growth was coming from or how to scale profitably.
With clean, automated reporting in place, Dr. Squatch gained clarity into performance across channels and geos. Smarter spend allocation, landing page testing, and creative iteration helped lower CAC and maximize efficiency while freeing the team from 100+ hours of manual reporting each month.
Here’s what we put in place:
- Automated Cross-Market Reporting saving 100+ hours per month
- Unified Data enabling ROAS, CAC, and margin-focused decisions
- Landing Page & Creative Testing to drive higher conversion rates
- Performance-Driven Media Strategy scaled across Google Ads internationally
The Results:
- 216% YoY growth in non-brand transactions
- 103% YoY ROAS growth on Google Ads (International)
- 34% YoY growth in paid purchases across international geos
Dr. Squatch moved from brand-driven marketing to scalable, demand-driven growth. With clean data and cross-market clarity, the team built a repeatable system for profitable international expansion.
“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”
Tyler Morely
Senior Manager Inernational Strategy, Dr. Squatch
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150
Hours saved per month
$35k
Annual cost savings
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Reduction in CAC Payback Period
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