Case Studies

Real results for data-driven teams

See how SaaS, DTC, and marketplace brands cut waste, scaled ROAS, and unlocked ground-truth reporting with Onward’s data stack and performance experts.
Grow with Confidence
$250M+
Ad Spend Optimised
10+ Million
Events Processed Monthly
1,000+ Hours
Saved Monthly For Clients
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Success stories

Customer Testimonials

From early-stage founders to growth VPs, we work with operators who need clarity, not clutter—and results that speak for themselves.

“We operate in HubSpot, but our revenue is in Stripe. We use a platform on top of that called ChartMogul. Then there are the ad platforms, and it’s all intertwined.

The dashboard is really helpful because Onward and the team have made it the single source of truth.”

Danny Freed
CEO, Blueprint

"It's a very simple approach, but once you operationalize it, it allows you to make better decisions and allows you to scale, and it allows you to truly be profitable."

Ryan Donovan
CMO, 500 Level

“Some of the previous agencies we worked with, we didn't have any real time insight. We had some of our own internal dashboards, but it was mostly just a slideshow that they would walk us through once a week. The dashboard is really helpful because Onward and their team have made that the single source of truth, and it can pull from all the different metrics as needed.”

Danny Freed
CEO, Blueprint

“Onward is fast, and iterative, and experimental, and intelligent, and having been a founder and CEO in the venture-backed tech world, these are people I would hire. These are people I would want as a part of my culture.”

Chris Cutter
COO, Blueprint

“What Onward’s fixed model represents is an understanding of what the value you bring represents regardless of size or scale. Bringing valuable expertise at a reliable and predictable price point, which I do think is a better model.”

Chris Cutter
COO, Blueprint

"Media agencies, that world is broken... So a media agency they charge you on X percent based on how much they spend... you’re paying these gigantic monthly fees and you’re rewarding them for essentially turning up the volume and performing the same activities."

John Williamson
CEO, Songfinch

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"If I got my way at the beginning, I would have wanted them to dive into performance marketing initiatives...

...but we're not in a world where we're going to charge you on X percent of ad spend, we're just going to find ways to spend more dollars. Beginning the relationship there... opened up this space of trust."

John Williamson
CEO, Songfinch

“If you are trying to accelerate a business that has product market fit and you need to get it out fast, Onward has expertise across all the domains that we were interested in in Performance Marketing.”

Chris Cutter
COO, Blueprint

"I've been able to not have to go into the weeds and check every single piece of data. I have the assurance that with Onward's expertise the connections are being made and the data is being validated."

Tom Balamaci
Fractional CMO, TBDigital

“Anyone who says ‘Hey, we are thinking about bringing on an ad agency.’, I give them the story of us using a bunch, then we found Onward.”

Danny Freed
CEO, Blueprint

"Understand what works and what doesn't, and this is where Onward has been awesome - let's then define what the next layer that we want to peel back is, and what the new level of granularity is."

Nate Lyman
CTO, Songfinch

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

Ryan Donovan
CMO, 500 Level

"Part of what Onward does in a really great way is, I can outsource this problem to Jerry and the Onward team and have a high degree of trust that we can give each other good feeback... it is an extension of my team, and they are very intergrated into the business."

Nate Lyman
CTO, Songfinch

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data."

John Williamson
CEO, Songfinch

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

Danny Freed
CEO, Blueprint

“A standard partner in the paid ad world is just going to go into the platform and post the content and say some prayers. With Onward, data is the central glue that allows us all to see what’s working, see what’s not, and quickly iterate on doubling down on what’s working.”

Chris Cutter
COO, Blueprint