Real results for data-driven teams

"John, our CEO uses this analogy all the time, like we're lighting $100 bills on a fire to see in front of us in a cave. And then when it burns out, we just light another one."

"With one of our clients, we were able to layout very clearly what was going on in each of the markets they operate in on a day-to-day or inter-day basis. We were able to show how we shifted dollars between different channels and how it was being effective or not, and if it wasn't how we were going to pivot. We were able to show the client pretty granularly on a creative by creative basis what offers were driving the most return on investment.

“What Onward’s fixed model represents is an understanding of what the value you bring represents regardless of size or scale. Bringing valuable expertise at a reliable and predictable price point, which I do think is a better model.”

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

“Our data sources are a little messy… it’s sort of all intertwined. The dashboard is really helpful, because Onward and their team have made that the single source of truth."

"I'm up at 1:30 in the mroning trying to get answers on data, and in my Slack are 2-3 people from Onward... And they're matching that hustle... I've never had that in a data partner."

“We operate in HubSpot, but our revenue is in Stripe. We use a platform on top of that called ChartMogul. Then there are the ad platforms, and it’s all intertwined.

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The dashboard is really helpful because Onward and the team have made it the single source of truth.”

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"Onward came in and tried to really understand at a deep level how we operated, the nuances of how we define metric, how non-traditional our flow is. And supported us to define our reporting needs."

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

“We wanted to test Facebook and Instagram, in the early days Onward was scrappy and helped us get some tests out there and use free tools to help get tests out for the graphics.

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We weren’t paying them directly for graphic design services, it was included because their incentives were aligned with ours."

“Anyone who says ‘Hey, we are thinking about bringing on an ad agency.’, I give them the story of us using a bunch, then we found Onward.”

"Data visualization for me is a key piece of the offering as a fractional executive. To be able to talk to a CEO, marketing manager, the board or investors, and show them visually what's going on in a clear way is very important. To have Onward as a partner in creating those visualizations and being a thought partner with me has been super valuable."