Real results for data-driven teams

"Data visualization for me is a key piece of the offering as a fractional executive. To be able to talk to a CEO, marketing manager, the board or investors, and show them visually what's going on in a clear way is very important. To have Onward as a partner in creating those visualizations and being a thought partner with me has been super valuable."

“Anyone who says ‘Hey, we are thinking about bringing on an ad agency.’, I give them the story of us using a bunch, then we found Onward.”

"We were able to aggregate the data to more clearly see in buckets which products and offers were working and really help the client iterate on growth strategy a lot faster than they had done before. We sped up execution, testing and learning, more quickly able stop what wasn't working and accelerate spend in areas that had opportunities for the client."

“Our team used to juggle multiple tools, dashboards, and reports. Now, with Onward, our internal reports and meetings are built with logic from their dashboards, simplifying everything and letting us go way deeper.”

“The authenticity is also with the results, not every test we’ve run has worked, so when it doesnt work its not like they try and claim it worked. It’s like ‘Hey this didn’t work. Here’s the next thing we can try, here’s the learnings.’, and Onward we go. (no pun intended)”

“Onward, because they are sophisticated with data, were able to track all the events in our funnel.”

“We have data on five different platforms, and helping us figure out how to get it to the visualization, and have a single point of truth that we can look at, not just on a monthly basis but a daily basis.”

"When you hire Onward you get expertise, you get project management, you get execution and media buying, you get engineer, you get a small scrappy team of digital marketers."

"Anyone can do the data problem, anyone can pull the marketing levers. But understanding how to harvest value in real time, as you build out more sophistication, thats where the value is. I think that's where Onward set themselves apart."

"Onward came in and tried to really understand at a deep level how we operated, the nuances of how we define metric, how non-traditional our flow is. And supported us to define our reporting needs."

"A lot of challenges in marketing stem from attribution, what are you giving credit to what source.  What I found working with Onward is not only is the strategy and visualization accurate, but the data science behind bringing the data to those visualizations is super reliable."

"Media agencies, that world is broken... So a media agency they charge you on X percent based on how much they spend... you’re paying these gigantic monthly fees and you’re rewarding them for essentially turning up the volume and performing the same activities."