Unlocking Growth Through LTV and Clean Data

Caroline Myss Unlocks Growth Through LTV and Clean Data
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Caroline Myss had a strong brand and loyal audience, but scaling profitably was a challenge. Data lived in silos, customer insights weren’t clear, and growth decisions weren’t tied to lifetime value. Campaigns were being managed, but not optimized around the full customer journey.

The path forward started with clarity. By cleaning and unifying data, the team gained a true picture of LTV, CAC, and retention. This foundation enabled confident investment, purposeful testing, and scalable execution. Landing page experiments sharpened conversion rates, while creative testing uncovered the messages that drove the biggest impact.

Here’s what we put in place:

• Clean, Unified Data connecting marketing performance, customer behavior, and revenue
• LTV-Focused Decision Making ensuring campaigns scaled profitably
• Landing Page Testing to lift conversion rates and reduce CAC
• Creative Testing Framework to identify winning messaging faster

The results spoke for themselves:

• 6.4x increase in monthly revenue
• 3.9x increase in ad spend
• 200% new customer growth

Beyond the numbers, Caroline Myss gained clarity and control. With investment tied directly to LTV and a system for continuous testing, the brand unlocked scalable growth built to last.