How Systematic Creative Testing Drove Real Growth for Porter

How Creative Testing Led to a 77% Increase in Qualified Studio Volume

Porter had strong performance potential on Meta but needed a clear framework to identify which creatives actually drove qualified studio leads. Early results were promising, but campaigns lacked structure for isolating what worked and what did not.

We began with an in person creative brainstorm to identify multiple content pillars to test across audiences. From there, we developed a focused creative testing system built to find signal quickly and reinvest in what delivered real outcomes. The goal was simple, increase qualified studio volume while lowering costs and improving efficiency.

Onward’s process centered on collaboration, iteration, and data clarity. Each creative pillar represented a hypothesis to validate, with every testing round producing insights that informed the next. Over time, this evolved into a repeatable system for scaling what worked and cutting what did not.

• Structured Meta testing framework focused on qualified studio outcomes
• In person creative brainstorm defining content pillars for rapid testing
• Real time dashboards linking ad performance to backend qualification data
• Creative level analysis to identify high performing themes and formats
• Continuous optimization cycles focused on scaling winners and reducing waste

The results speak for themselves:

• 77% increase in qualified studio volume
• 47% decrease in cost per qualified studio
• 39% increase in conversion rate from click to qualified lead
• Achieved with 6% less total spend

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Porter now operates with a creative testing engine that turns insights into scalable performance and sustainable growth.