Unlocking 131% ROI with Unified Growth Engine

Through unified data and a performance-driven media strategy, Insurent boosted ROI by 131% in nine months. Full-funnel visibility and demand-aligned budgets unlocked scalable growth across major ad platforms.
Ben Berk
Vice President - NA Residential Solutions, MRI Software
results

131%

ROI Improvement

30+

Reporting hours saved monthly

$0

Fees tied to ad spend
Company
Insurent
Industry
Insurance
Real Estate
SaaS
Scale
Enterprise Scale
Stage
Growth / Expansion

Scale Smarter with

Plug in your sources, clean your data, and watch performance marketing soar—flat fee, zero drama. Get started with a discovery call.

131% ROI in 9 Months With Unified Growth Engine

Insurent had strong market demand but needed precision to scale profitably. Paid media spend was growing aggressively, but visibility into what was driving ROI, payback, and margin was missing. Channels ran in silos, budgets weren’t tied to renter demand cycles, and campaigns were driven by instinct instead of data.

Together, we rebuilt the growth engine from the ground up - delivering both cost efficiency and data-driven clarity. The fixed-fee model meant the Lease Guarantor Product could scale spend without ballooning agency costs. Just as critically, Onward delivered full-funnel visibility and operational insights:

  • Unified marketing warehouse integrating Google, LinkedIn, Meta, Bing, internal database, and revenue data
  • Real-time dashboards tracking the renter journey from click → application → renewal
  • Campaign-level ROI and CAC payback modeling
  • Seasonal budget allocation tied to renter demand cycles
  • Operational insight into non-marketing friction points like policy ops and email

Within the first nine months, the results spoke for themselves:

  • 131% ROI unlocked
  • 30+ reporting hours saved per month
  • Scalable, high-intent growth across Google, Meta, Bing, and LinkedIn
  • Smarter budget allocation driving higher conversion efficiency
“Onward has given us better pipeline visibility and enabled accurate campaign attribution for our Insurent product. It’s a challenge many companies face, but with Onward’s expertise and partnership, we’re now more efficient, targeted and effective in how we allocate our ad spend and unlock growth.”
Ben Berk
Vice President - NA Residential Solutions, MRI Software
Proven results

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26x
New Customer Volume
57%
Reduction in CAC

11x Growth Without Bloated Fees

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150
Hours saved per month
$35k
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6.4x
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512%
Increase in Monthly Recurring Revenue
51%
Reduction in CAC Payback Period

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