Unlocking 131% ROI with Unified Growth Engine

131% ROI in 9 Months With Unified Growth Engine

Insurent had strong market demand but needed precision to scale profitably. Paid media spend was growing aggressively, but visibility into what was driving ROI, payback, and margin was missing. Channels ran in silos, budgets weren’t tied to renter demand cycles, and campaigns were driven by instinct instead of data.

Together, we rebuilt the growth engine from the ground up - delivering both cost efficiency and data-driven clarity. The fixed-fee model meant the Lease Guarantor Product could scale spend without ballooning agency costs. Just as critically, Onward delivered full-funnel visibility and operational insights:

• Unified marketing warehouse integrating Google, LinkedIn, Meta, Bing, internal database, and revenue data
• Real-time dashboards tracking the renter journey from click → application → renewal
• Down funnel revenue optimization connecting paid media results with recurring revenue and margin
• Campaign-level ROI and CAC payback modeling
• Seasonal budget allocation tied to renter demand cycles
• Operational insight into non-marketing friction points like policy ops and email

Within the first nine months, the results spoke for themselves:

• 131% ROI unlocked
• 60+ reporting hours saved per month
• Scalable, high-intent growth across Google, Meta, Bing, and LinkedIn
• Smarter budget allocation driving higher conversion efficiency