Songfinch Achieves 5 Straight CM Positive Quarters

‍

Songfinch was scaling quickly, but profit wasn’t keeping pace. Data lived across spreadsheets and platforms, leaving the team without a clear view of ROAS, payback, or margin. Decisions were slowed by guesswork, and contribution margin was slipping negative.

‍

"Previous to Onward, we tried a bunch of different agencies... but I would go back to my tried and true, which was a single Google sheet with 100 tabs... but in this world it was, what if I saw this customer data, combine with this transactional data, combine with this marketing data." - John Williamson, CEO, Songfinchsongifnch

‍

We changed that. By rebuilding the data foundation, we gave Songfinch clarity, control, and speed. Instead of scattered numbers and lagging insights, leadership had a single source of truth to guide strategy and execution.

‍

Here’s what we put in place:

• Unified Data Warehouse connecting marketing, customer, and transactional sources
• Centralized Dashboards with clean, consistent metrics
• Campaign -> Ad Level Insights into ROAS, payback, and margin
• Operational Support to keep data aligned with growth goals

‍

“Clarity turned into control, and control turned into profit.” - John Williamson, CEO, Songfinch

‍

The results spoke for themselves:

• 5 consecutive profitable quarters
• Contribution margin flipped from negative to positive
• ROAS and payback visibility improved
• Campaign-level decision-making unlocked

‍

Beyond the numbers, Songfinch gained a true partner. One that worked shoulder to shoulder, matched their hustle, and helped transform fast growth into sustained profitability.