Senior Growth Strategist

This is a perfect fit if you want to drive growth across a portfolio of B2B companies rather than one, if you want real ownership of the outcome, and if you are both an analytical and a creative marketer. The people who do well here can trace a closed deal back to the campaign that sourced it and also tell you why the landing page is not converting.

Onward is a growth marketing and data agency. We build the data infrastructure that tells a company what actually worked, and we run the media that drives the growth. Most agencies do one or the other. We do both, on a flat monthly fee tied to neither spend nor revenue, which means our incentives line up with the client's. On the B2B side we report cost per qualified lead against closed revenue, not MQLs.

You own a book of business. Not a channel, not a deliverable. The account, and what happens to the client's pipeline. You build the growth plan, you run the client relationship, and you are the reason they renew.

You will have a strategist handling most of the day-to-day launches and execution, plus an analyst on the account. Your job is to direct that work, not do all of it. But you have to have done it, and you need to be ready to get your hands dirty when the account calls for it. You cannot QA work you have never done or defend a number you cannot trace.

The other half of the job is the strategic half: making the call on where the next dollar goes, showing a founder or CMO the case for it, and proving it out once the money is spent.

• Own 5 to 10 B2B and software accounts end to end, including the client relationships
• Build and defend a 6-month growth plan for each one, built around qualified pipeline and payback window rather than lead volume
• Direct paid media across Google, LinkedIn, Meta and emerging channels, with a strategist executing
• Own the conversion infrastructure: landing pages tied to specific keywords and campaigns, and creative volume for acquisition
• Get lead source truth into HubSpot so spend can be tied to closed revenue, and know every input behind the numbers you present
• Set the strategy and QA the work. You are accountable for what ships whether or not you built it
• Make channel allocation calls and make the case for them to client leadership
• Bring clients problems and opportunities they did not ask about
• Develop your strategist and analyst, and scale what you learn to the rest of the team

• You oversaw growth at a B2B or software company through a stage between $1M and $50M, and you were in the ad accounts while it happened. You know how the campaigns were built, what you tested, what you killed, and what actually drove pipeline
• A track record of results you can point to and explain, measured in pipeline and closed revenue
• Real strategic reps: you have chosen between channels, showed leadership the case for it, and owned the outcome
• Fluency in CAC, payback window, and cost per qualified lead against closed revenue. If you report MQLs because that is the number in the dashboard, this is not the role
• Working knowledge of a CRM as a source of truth, ideally HubSpot
• Comfort operating without a playbook. Every client paying real money is unusual in some way

• Long sales cycle and multi stakeholder buying experience
• Landing page and conversion asset production at volume
• Answer engine optimization or organic search visibility work in research heavy categories

People who are hungry. Our clients are moving fast and so are we. The strategists who thrive at Onward front-load the hard work in the first few weeks of an account, bring bad news early, come to the table with a recommendation rather than three options, and get curious enough about a client's category that they know what all twenty competitors are doing.

If that is you, we want to talk.