Apparel and activewear
Apparel brands come here to grow fast
and stay profitable.
Paid media run on a warehouse that nets out returns, discounts and fees. See what each style actually makes you, daily.
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Apparel and activewear clients
Ryan Donovan, Fractional CMO at 500 Level, on Onward working as an extension of his team.
Our services
The whole media stack, one team
Every channel that sells your product, run by one team on one flat fee, reporting to one number.
Paid search and Shopping
Shopping and Performance Max bid at variant level, off a feed we rebuild.
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Paid social
Meta and TikTok, with statics built and tested in-house at real volume.
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Retail media
Amazon run by the same team as your store, judged on one total.
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Performance creative
Concepts and iterations at test volume, with no separate design retainer.
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AI search
Named when shoppers ask ChatGPT and AI Overviews what to buy.
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Engineered analytics
The number every channel answers to
A warehouse in your accounts that nets out returns, discounts, marketplace fees and landed COGS.
Contribution margin at total level and by channel
CAC and LTV to CAC by cohort
Refunds sitting next to revenue
Every source on the same line
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The playbook
Four steps from raw data to profitable growth
You already have all of this. It is just sitting in different places.
01
Connect the sources
Your ad platforms, Shopify, Amazon and your cost file, all pulled into one place.
We use real costs and real return rates per product, not one average across the catalogue.
02
Build the logic and the metrics
We define the numbers that decide budget and agree how each one is calculated. Contribution margin after returns, discounts, marketplace fees and landed COGS. New customer CAC, blended CAC and LTV to CAC by cohort. Repeat rate, return rate and sell-through by style.
Your finance team agrees the maths before we publish anything, so the dashboard and the P&L match.
03
Clean dashboards
One dashboard showing what each channel and each style made you. Updated daily, not at month end.
One view your buyers, your finance team and your board all read the same way.
04
Performance marketing
We run the ads against those numbers, moving budget every week toward the styles that actually make money.
The people who build the reporting are the people who buy the media. Nothing gets lost between them.
Apparel clients
Our work
Licensed sports apparel that lives and dies on drops, and activewear where the size curve decides whether a style is profitable. Both grew on the same reporting.
500 Level Knicks championship tees with 156 percent D2C revenue growth year over year and a quote from Ryan Donovan
500 Level. Championship and playoff drops where the window is days, not seasons, and the wrong inventory call is unrecoverable.
90 Degree by Reflex, 92 percent D2C revenue growth year over year in July, with a quote from COO Andrew Shaughnessy
90 Degree by Reflex. High-volume activewear where returns and size mix decide which styles are actually worth spending behind.
Get in touch
Let's talk about your apparel business
Book a call and we will walk through your channels, your margins and where the budget is going, then tell you plainly whether we can help.
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No setup fees
Flat monthly fee, never a percentage of spend
Founders on the account