Beauty and personal care
Beauty brands come here to grow fast
and stay profitable.
Paid media run on a warehouse that nets out retail, Amazon, subscription and fees. See what each SKU actually makes you, daily.
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Beauty and personal care clients
Our services
The whole media stack, one team
Every channel that sells your product, run by one team on one flat fee, reporting to one number.
Paid search and Shopping
Shopping and Performance Max bid at SKU level, off a feed we rebuild.
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Paid social
Meta and TikTok, with statics built and tested in-house at real volume.
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Retail media
Amazon and retail run by the same team as your store, judged on one total.
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Performance creative
Concepts and iterations at test volume, with no separate design retainer.
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AI search
Named when shoppers ask ChatGPT and AI Overviews what to buy.
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Engineered analytics
The number every channel answers to
A warehouse in your accounts that nets out retail sell-through, marketplace fees, subscription churn and landed COGS.
Contribution margin at total level and by channel
CAC and LTV to CAC by cohort
Retail and D2C revenue on the same line
Every source on the same line
See the dashboard
The playbook
Four steps from raw data to profitable growth
You already have all of this. It is just sitting in different places.
01
Connect the sources
Your ad platforms, Shopify, Amazon, retail sell-through and your cost file, all pulled into one place.
We use real costs and real repeat rates per SKU, not one average across the catalogue.
02
Build the logic and the metrics
We define the numbers that decide budget and agree how each one is calculated. Contribution margin after discounts, marketplace fees and landed COGS. New customer CAC, blended CAC and LTV to CAC by cohort. Repeat rate, subscription retention and sell-through by SKU.
Your finance team agrees the math before we publish anything, so the dashboard and the P&L match.
03
Clean dashboards
One dashboard showing what each channel and each SKU made you. Updated daily, not at month end.
One view your brand team, your finance team and your board all read the same way.
04
Performance marketing
We run the ads against those numbers, moving budget every week toward the SKUs that actually make money.
The people who build the reporting are the people who buy the media. Nothing gets lost between them.
Get in touch
Let's talk about your beauty business
Book a call and we will walk through your channels, your margins and where the budget is going, then tell you plainly whether we can help.
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No setup fees
Flat monthly fee, never a percentage of spend
Founders on the account