500 LEVEL: <blue>Unique Player Tees for Every Milwaukee Fan</blue>

500 LEVEL makes officially licensed, player-first fan apparel with a design for almost every kind of fan: ultra-soft tees, hoodies, and crewnecks in men's, women's, kids', toddler, and infant sizes. This fall, Milwaukee showed why that matters. As Milwaukee clinched their eighth playoff berth in nine years, 500 LEVEL had shirts ready for the players fans were talking about, and Onward's team put those designs in front of the people most likely to wear them.

Key takeaways

• 500 LEVEL designs are built around players, moments, and city pride, not just a team logo, so fans can wear exactly who they cheer for.
• Every 500 LEVEL tee is officially licensed by a player association, including the MLBPA for baseball.
• The range covers the whole family, from infant onesies and toddler tees to youth, women's, and men's fits.
• With the holidays coming, a player tee is an easy gift for the fan who already owns the jersey.

What makes 500 LEVEL shirts different?

Most fan gear starts with a team logo. 500 LEVEL starts with the people and moments fans actually talk about. Its catalog is organized by player, city, and moment, with vintage-inspired graphics, throwback designs, and tees that read like an inside joke only a real fan would get.

The other difference is licensing. 500 LEVEL says every one of its t-shirts is officially licensed by one of the world's premier player associations, including the NFLPA, NBPA, MLBPA, and NHLPA. That is what lets the brand put current players' names on a shirt and keep pace with the season as it happens.

The shirts themselves are a big part of the appeal. 500 LEVEL describes its apparel as ultra-soft, and its premium tees are designed to be worn well beyond game day.

How did 500 LEVEL show up for Milwaukee fans?

Milwaukee baseball gave fans plenty to rally around this season, and the 500 LEVEL Milwaukee collection now runs to more than 1,200 listings across players, styles, and fits. Three kinds of designs stand out.

Player tees for the names on everyone's lips

The designs pictured at the top of this post are the core of the collection. Jackson Chourio's "Milwaukee Walk Off" tee puts the player and the moment on the front. The Jacob Misiorowski #32 shirsey carries his name and number on the back with a Milwaukee script on the front, so it reads like a jersey at a fraction of the price. A second Misiorowski design pairs his number with a cleaner Milwaukee Baseball wordmark for fans who want something more understated.

A two-player design for fans who will not pick

The Christian Yelich and Jacob Misiorowski '26 design borrows the look of a campaign sign, pairing a franchise veteran with one of the club's rising arms. It comes on tees and a hoodie, which makes it an easy pick as the weather turns.

City pride with "Milwaukee Vs. Everybody"

Not every fan wants a single player. "Milwaukee Vs. Everybody" is the city-pride tee, with bold gold lettering on blue in two colorways, and it is also offered in kids' sizes. For longtime fans, the collection also includes throwback designs honoring legends like Robin Yount and Paul Molitor.

Browse the full 500 LEVEL Milwaukee collection to see every player and style.

Is there a 500 LEVEL shirt for everyone in the family?

Yes, and that range is a big part of the brand's appeal. Across the catalog, 500 LEVEL offers these fits and sizes:

• Babies: infant onesies in sizes 6M to 24M.
• Toddlers: tees in 2T to 4T.
• Kids: youth tees and hoodies from YXS to YXL.
• Women: women's tees, V-necks, and tank tops.
• Men: premium, cotton, and heavyweight tees, plus hoodies and crewnecks, from XS to 4XL.

Availability varies by design, so check each product page for the fits it comes in. For families heading to the ballpark or watching together at home, that range means everyone can wear the same player, from the grandparents to the newest fan in the house.

How does Onward help 500 LEVEL move with the moment?

Sports demand is sudden. A walk-off, a clinch, or a breakout start can turn a player into the name every fan in a city wants on a shirt overnight, and the window to sell to that excitement is short. Onward runs 500 LEVEL's paid acquisition as a continuous creative-testing engine, timing assets, offers, and urgency to each sports moment so the team can scale up or pull back while the window is still open.

For Milwaukee, that meant pairing new player designs with fresh ad creative and adjusting spend as the season built toward October. The creative keeps the shirt as the hero: the product sits front and center, set against a ballpark backdrop, co-branded with 500 LEVEL and the MLB Players mark so fans know it is the real thing.

Every decision runs on live data. Onward unified more than nine data sources into one view that updates every minute, and optimizes spend toward contribution margin rather than revenue alone, so budget follows the designs and audiences that actually make money.

Has this approach worked in other hot markets?

Milwaukee is the latest example of a pattern Onward has seen before with 500 LEVEL. When a team gets hot, demand for its players' apparel can jump quickly. After the Stanley Cup, 500 LEVEL saw a 10x lift in team apparel revenue, part of the story told in scaling fan apparel into a growth machine.

Across the business, the same profit-first approach has grown year-to-date revenue 156% year over year and new customers from 6,900 to 19,000. The 500 LEVEL DTC growth case study shows how that growth stayed profitable, with every dollar of spend accountable to margin. It is the same model behind Onward's work as an apparel marketing agency for brands that sell across direct-to-consumer and marketplaces.

Why is a player tee a good holiday gift?

The holidays are when fan apparel shifts from something people buy for themselves to something they buy for someone else. A 500 LEVEL tee works well as a gift for a few reasons:

• It is personal. Picking a favorite player says more than a generic team logo.
• It fits the whole family. Matching designs across infant, kids', women's, and men's sizes make for easy group gifts and holiday photos.
• It is easy to give. For the fan whose favorite player you are not sure of, 500 LEVEL also sells gift cards.

Frequently asked questions

Are 500 LEVEL shirts officially licensed?

Yes. 500 LEVEL says every one of its t-shirts is officially licensed by a player association. Its Milwaukee baseball designs sit within its MLBPA collection.

Does 500 LEVEL make shirts for other teams and sports?

Yes. The catalog covers baseball, football, basketball, hockey, soccer, college, wrestling, and more, organized by player, team city, and moment.

The bottom line

500 LEVEL gives every fan, from infants to lifelong season ticket holders, a way to wear the players and moments they care about, in shirts soft enough to wear all year. Shop 500 LEVEL's best sellers before the holidays. If you run a brand that lives on moments like these, talk to Onward's team about how we time creative and spend to demand.