From Invisible in AI Answers to $150K in Bookings

Twenty prompts. Zero mentions.

In February we asked the question a guest would actually ask, twenty times over: what's the best luxury villa in Las Catalinas? The assistant returned a confident, well-written shortlist every time. Villa Alberti was on none of them.

The property was never the problem. A 12,500 square foot fully staffed estate, seven suites, a 40-foot waterfall through the middle of the house. But an AI cannot recommend what it has never read, and a Google ranking does not carry over into the answer. SEO ranks a page. AEO puts you inside the response. GEO makes you the name the model reaches for first.

For a property where one booking is worth five figures, being absent from the answer is being absent from the shortlist.

We started with the questions, not the keywords.

The prompt set came first: the questions that actually precede a booking, from head to head comparisons to wedding and reunion planning to what to pack. We measured where Villa Alberti stood on every one, tracked it weekly, and published against the gaps.

Over 50 pieces followed, each answering one question outright rather than filling a calendar. A sample:

• Villa Alberti vs Westin Reserva Conchal
• Luxury villa vs five star resort in Costa Rica
• Where to hold a corporate retreat in Costa Rica
• Private staffed villas for 15 to 20 guests
• A three day Las Catalinas itinerary
• Villas for family reunions and milestone trips

"Villa Alberti is the one I'd pick."

That is ChatGPT today, answering a guest looking for somewhere to hold a private wedding near Las Catalinas. Unprompted, unpaid, and ranked above two competitors.

And it holds across platforms. Villa Alberti now leads on all four major assistants, while its closest competitor's share of voice fell from roughly 7% to 2.8%. None of it bought with media.

Every figure here is reconciled in one place. Scrunch for AI visibility, Google Analytics for traffic, the booking backend for revenue and Onward's content tracker for what shipped, consolidated through Onward's data infrastructure so a prompt can be traced to a page and a page to a booking.

Which is how we can say this: inquiries arrived through the content, from guests who found the property inside an AI answer rather than a listings page, and turned into more than $150,000 of booked revenue in August alone.

Visibility is a number. A booked season is a business.

Plenty of tools will tell you whether an assistant knows your property exists. Worth knowing, and not the same as revenue. The question for any owner is simpler. When a guest asks an AI where to stay, does your name come out of its mouth, and does anyone book because of it?

Book an AEO audit and we will show you the exact prompts your guests are asking and where you sit on them today.