How LiveReach Generated 2.5x More Qualified Leads at 41% Lower Cost

The Challenge: Great Technology Needs Great Distribution

LiveReach is transforming how car washes operate, using AI to turn existing security cameras into tools for resolving damage claims, improving operations, and coaching employees.

Already trusted across more than 1,000 car wash tunnels, LiveReach needed a more efficient way to reach operators and accelerate customer acquisition.

The challenge wasn't generating clicks. It was identifying which clicks became real sales opportunities.

Google Ads lacked visibility into qualified leads, while marketing spend was spread across search terms that weren't consistently producing pipeline.

The Solution: Better Data. Smarter Acquisition.

Onward rebuilt LiveReach's paid search strategy around one principle: Optimize for qualified customers, not clicks.

1. Connected Marketing to Sales

Onward connected CRM sales outcomes directly to Google Ads, defining which leads qualified as meaningful sales opportunities.

This gave Google's bidding algorithms the data needed to optimize toward prospects more likely to become customers, rather than simply generating clicks or form submissions.

2. Rebuilt Campaigns Around Qualified Demand

With qualified lead data flowing back into Google Ads, Onward shifted campaigns toward conversion-based bidding.

Instead of optimizing for traffic, campaigns could now prioritize prospects demonstrating meaningful buying intent.

3. Focused Investment on What Worked

Onward identified and eliminated underperforming search terms, redirecting budget toward keywords consistently generating qualified pipeline.

The result was a more focused acquisition strategy designed to generate better leads at a lower cost.

The Results: More Qualified Leads. Lower Acquisition Costs.

From May to September 2026, Onward helped LiveReach achieve:

• 2.5x more qualified leads per month, accelerating customer acquisition.
• 41% lower cost per qualified lead, significantly improving marketing efficiency.
• Smarter campaign optimization, shifting investment toward prospects more likely to convert.
• Clearer pipeline visibility, connecting advertising performance directly to sales outcomes.
• A scalable acquisition engine, supporting LiveReach's continued expansion.

By connecting sales data directly to paid media, Onward transformed LiveReach's Google Ads from a traffic-generation channel into a more efficient engine for qualified pipeline.

What's Next: Scaling What's Working

LiveReach is redefining what security cameras can do for businesses.

From resolving damage claims to uncovering operational insights and coaching employees with AI, LiveReach helps operators get more value from the cameras they already own.

Already trusted across more than 1,000 car wash tunnels, LiveReach also supports industries including retail, education, airports, and other multi-site organizations.

LiveReach is building the future of AI-powered video intelligence. Onward is helping accelerate its growth.